KOKO
KOKO aims at readers from the ages of 17-25 and they are the leaders in clubbing! Their one step ahead when it comes to dates of festivals and major nights out. They are the ones who make our favourite artists dreams come true and are with them every step of the way!
They are the first to recommend a new tune and the first on a new fashion trend, whether it be their outfit, shoes, hairstyle or even their makeup. There the ones who would happily give advice and recommendations for a great night out, with their only intention of sharing their love. They’re the best informed about top DJs and upcoming tunes, and they just have to have the latest mobile. They’re the biggest downloaders of music in the UK. They use twitter to follow and contact their favourite Djs and to find out tour dates.
Fashion is a MUST.
The median age of a KOKO reader is 19 – 43% male, 57% female
75% of readers stayed on for further education
88% of readers will be going abroad this summer - 75% of the holidays are music related. - Ibiza, Ayia Napa, Festivals such as tomorrowland in Belgium.
83% do not read another music magazine and they spend little time watching TV
"KOKO REMINDS US WHY WE LOVE MUSIC AT THE GLIMPSE OF ONE PAGE"
My Readers Plan for Summer....
- The maccabees at KOKO in London
- Benny Bannasi at Ministry Of Sound
- Coldplay at Emirates Stadium
- David Guetta at Alexandra Palace
- Swedish House Mafia at The bowl, Milton Keynes
- 7 days in Ayia Napa
- V Festival
- Creamfields
Where she shops?
- Topshop
- Asos
- Urban outfitters
- Miss selfridge
- River island
Grace wears mainly shorts with tights and a blouse; she will then accessorize it with her own jewellery. She is very creative and wants to be a person shopper when she is older.